Manufacturing bicycle tires within the middle of Europe within the northern Czech mountains since 1928, rubber producer Rubena is placing their very own title again on bike tires. After seven years of promoting their big selection of highway, gravel, metropolis, and mountain bike tires below their separate Mitas Tyres model title, they’ll be rolling again to Rubena Tyres all through 2022.
Rubena bike tires again after 7yrs of Mitas
A decade in the past Rubena bike tires & tubes had been most well-known in central Europe. So the Czech tire maker rebranded their full bicycle line-up as Mitas – the identical model they use internationally for all the pieces from motorbike, to tractor, to airplane tires. It appeared like a transfer to reposition themselves as a high-performance biking model, made in Europe however nonetheless fairly inexpensive.
However after a number of years that included substantial sponsorship of the UCI MTB World Cup – and a brilliant technical namesake Mitas Selection path function on the Nové Město XC World Cup that put the world’s greatest cross-country racers & bike prototypes by way of the ringer – it seems it’d return to being known as Rubena’s Selection quickly?
Technically, we don’t count on to see any main tire modifications straight away, as Mitas/Rubena simply launched an all-new Monarch gravity tire (above) final fall, and simply up to date wider variations of their X-Street gravel tires (under). And their 2022 catalog is anticipated to remain branded Mitas all through this 12 months, as they “step by step remodel” again to Rubena.
“Right this moment, the Czech rubber producer Rubena, s.r.o., which is inextricably engraved within the reminiscence of not solely Czech cyclists, is withdrawing from the Mitas model. It should now supply the whole bicycle vary below the Rubena Tyres model.
The custom of Rubena’s rubber trade dates again to the 12 months 1908. The primary Czechoslovak bicycle tyre was manufactured in Náchod in 1928. Yearly, Rubena ships hundreds of thousands of tyres and interior tubes everywhere in the world. Every little thing is manufactured within the Czech Republic within the largest specialised manufacturing unit for tyres and tubes in Europe. Traditionally, our merchandise have appeared on wheels below the Kudrnáč, Barum and Mitas manufacturers.
The Rubena Tyres product vary consists of bicycle tyres for MTB, Street, Gravel, Metropolis and Trekking, together with tyres for E-bikes.“