Not too way back a bunch of motorcycle business large photographs made some form of “local weather dedication,” however right here’s why they need to cease beating themselves up and depart that to the (semi-)professionals, like me:

This doesn’t imply I’m notably enamored with plastic bikes and electronical shifting and gratuitously affixing the phrase “gravel” to every little thing. Nonetheless, it does imply I acknowledge that no one’s forcing me to purchase any of it. Moreover, I additionally respect that the brand new stuff Freds fantasize about as we speak will finally turn into the classic stuff retrogrouches rhapsodize about tomorrow.

Nicely, not all of it is going to age properly; a few of it’s simply gimmicky crap. However when wasn’t that true? The identical goes for advertising and marketing, which is little doubt as outdated as time. I’m positive moments after some caveman caveperson invented the wheel, one other cavehuman got here out with a revolutionary new gravel wheel:

[100% wood fiber, iron axle for stiffness, and additional width for lower rolling resistance and traction on loose surfaces.]

And let’s not neglect that within the late nineteenth century the Pennyfarthing Freds most likely ridiculed the protection bicycle riders mercilessly; in actual fact I imagine the time period “security bicycle” was meant considerably derisively, as a result of what could possibly be extra noob-tastic than having to journey a “security” bike? Actual cyclists journey bikes so excessive a fall from them is immediately deadly!

So yeah, preserve making what you’re making, bike business, and I’ll preserve not shopping for it till 20 years later.