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HomeCyclingColnago goes direct to client with new €16,780 C68

Colnago goes direct to client with new €16,780 C68

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Sixty-eight years since Ernesto Colnago based the Italian model, Colnago has as we speak unveiled what it describes as ‘A New Colnago’, because it launches a brand new bike, a brand new enterprise mannequin, and a brand new means of securing possession of its bikes. 

The bike will mark these 68 years with its title, referred to as the C68, and shall be positioned because the model’s top-tier providing, with a hero construct worth set at €16,780. The brand new enterprise mannequin includes the opening up of a direct-to-consumer gross sales channel in Europe and the UAE, during which shoppers can configure and purchase immediately from the Colnago web site. The third change – the securing of motorbike possession – comes through leveraging blockchain expertise with an NFT successfully changing the standard certificates of possession. 

New bike(s)

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