Completely satisfied new 12 months from all of us at Life Occurs. With the arrival of 2023, we’ve been reflecting on Life Occurs’ accomplishments in 2022 and the memorable moments we achieved collectively as an trade. Thanks to the numerous firm members, brokers and supporters who’ve contributed to our development.
Latest knowledge exhibits that the Hispanic group has the best want for all times insurance coverage: 51% say they want life insurance coverage, or extra of it. This means 22 million Hispanics within the U.S. want protection (primarily based on U.S. Census knowledge).
With this in thoughts, Life Occurs targeted on reaching extra Hispanic People with the message that getting life insurance coverage is a straightforward resolution to make for those you’re keen on.
Listed below are just some of the highlights:
- Actress, producer, proud Puerto Rican and mom Roselyn Sánchez joined us as the primary bilingual spokesperson for Life Insurance coverage Consciousness Month.
- A supplemental report of the 2022 Insurance coverage Barometer Research that Life Occurs conducts in partnership with LIMRA targeted particularly on the Hispanic market, providing new insights to the trade about easy methods to attain this group.
- New academic content material for Hispanic Heritage Month helped unfold the message, with extra assets than ever obtainable in Spanish.
- Partnerships with Hispanic artists, influencers and content material creators helped us characteristic and attain various audiences.
These are just some of the activations from 2022. Try our newly launched 2022 Annual Report to be taught extra.
Collectively we are able to obtain our nonprofit mission of giving all People unbiased info to assist them make sensible insurance coverage decisions. We’re trying ahead to what we are able to accomplish collectively this 12 months.